Product Aesthetics


Better looking products attract more customer attention. As technology in products saturates, the appeal of the product to the customer becomes the key differentiator; this is known to strongly influence purchase decisions. Also, in an increasingly competitive market wherein producers vie for limited consumer attention, the look and feel of products virtually drive the bottom-line of some sectors. Given that purchase decisions cumulatively make or break companies, research in this area assumes great importance.


We are interested in questions such as: What constitutes aesthetic appeal of a product? How to make products aesthetically appealing?


Design for Emotions


Emotions enliven us every day and hour. Products we interact with seem to gather more importance as they enhance our capabilities. In such a context it becomes important to know in what way products are used as intended by designers. Across varied sectors of product manufacturers this requirement is varied, though fundamentally it is the emotion that the products evoke in us that strike connections engaging us in intended or un-intended way.


How to make products convey or evoke particular emotions? Answers to such questions are necessary for designers of all kinds of products. This is our primary research interest.

Product Aesthetics and Design for Emotions


Watches


Automobiles


Mobile phones


Logo designs


Product Aesthetics and Design for Emotions


Graphic design projects under the Masters programme in CPDM (Indian Institute of Science, Bangalore, India)

Product Aesthetics and Design for Emotions


A set of preliminary guidelines informing design features that may evoke required emotions.


A set of preliminary guidelines informing design features that improves aesthetic appeal.


Idea-Inspire-Emotions: A software tool for supporting design for emotions


Product Aesthetics and Design for Emotions Publications

Product Aesthetics and Design for Emotions


Current Members


Past Members


Manish Kumar

Ashish Gupta

Amit Singh

Srinidhi A.V

MC Kumari

Shamit Shrivastav

Sneha Abhyankar

Suman Devadula

Ujjwal Pal