Product Aesthetics
Better looking products attract more customer attention. As technology in products saturates, the appeal of the product to the customer becomes the key differentiator; this is known to strongly influence purchase decisions. Also, in an increasingly competitive market wherein producers vie for limited consumer attention, the look and feel of products virtually drive the bottom-line of some sectors. Given that purchase decisions cumulatively make or break companies, research in this area assumes great importance.
We are interested in questions such as: What constitutes aesthetic appeal of a product? How to make products aesthetically appealing?
Design for Emotions
Emotions enliven us every day and hour. Products we interact with seem to gather more importance as they enhance our capabilities. In such a context it becomes important to know in what way products are used as intended by designers. Across varied sectors of product manufacturers this requirement is varied, though fundamentally it is the emotion that the products evoke in us that strike connections engaging us in intended or un-intended way.
How to make products convey or evoke particular emotions? Answers to such questions are necessary for designers of all kinds of products. This is our primary research interest.
Product Aesthetics and Design for Emotions
Watches
Automobiles
Mobile phones
Logo designs
Product Aesthetics and Design for Emotions
Graphic design projects under the Masters programme in CPDM (Indian Institute of Science, Bangalore, India)
Product Aesthetics and Design for Emotions
A set of preliminary guidelines informing design features that may evoke required emotions.
A set of preliminary guidelines informing design features that improves aesthetic appeal.
Idea-Inspire-Emotions: A software tool for supporting design for emotions
Product Aesthetics and Design for Emotions Publications
Product Aesthetics and Design for Emotions
Current Members
Past Members
Manish Kumar
Ashish Gupta
Amit Singh
Srinidhi A.V
MC Kumari
Shamit Shrivastav
Sneha Abhyankar
Suman Devadula
Ujjwal Pal